Statewide Early Childhood Mental Health Materials

A collaborative effort between the Office of Early Childhood, Early Childhood Partnership of Adams County, and Early Milestones Colorado, early childhood mental health messaging from the Shared Message Bank was leveraged to create materials for statewide partners and professionals to use in outreach to parents and caregivers about the importance of strong social emotional and mental health for children.

Visit www.earlychildhoodmentalhealthCO.org to view the comprehensive toolkit of materials.

Take a look at Early Childhood Partnership of Adams County (ECPAC) materials for community-level examples and opportunities.

These materials are funded through Project LAUNCH and LAUNCH Together.

Project: Early Childhood Mental Health Colorado Website

Organization: Colorado Department of Human Services–Office of Early Childhood

Location of Messaging: Statewide

 

Children’s social-emotional development begins at birth with relationships and experiences they have right from the beginning. With secure and loving relationships and positive experiences, children develop a foundation of mental health that supports them throughout their lives. For more information about this important topic and to view helpful resources please go to earlychildhoodmentalhealthCO.org. The website contains a toolkit of materials including fact sheets, videos, posters, social media content, brochures and more to help professionals learn more about social-emotional development and early childhood mental health, offer tips on how to support healthy social-emotional development in early childhood programs and support communication and outreach to families.  Materials are available in Spanish and English and can be customized for local organizations.

Collateral: all materials can be found at earlychildhoodmentalhealthCO.org

 

Project: Increasing Public Investment in Children in the Estes Valley

Organization: Estes Valley Investment in Child Success (EVICS)

Location of the Messaging: Estes Park, Colorado

The goal of this project was to increase community awareness of, and investment in, early childhood needs and services, and to build community support for a systemic approach to the provision of high-quality early childhood services.

EVICS developed a task force of community members who were trained to inundate the community with messages about the importance of strong child development and child care as the Estes Valley is experiencing issues for families trying to access quality, affordable care. The taskforce developed a PowerPoint slide deck with the support of the Early Childhood Colorado Partnership to help them in their effort to build public support. In addition, EVICS developed ads for local papers promoting their messages.

Collateral: 

 

 

 

 

 

 

 

 

 

 

Project: Speak Up For Kids

Organizations: Clayton Early Learning, Colorado Children’s Campaign, Children’s Hospital Colorado

Location of Messaging: Statewide

We are using community training opportunities to disseminate messaging from the Shared Message Bank and teach diverse audiences about how they can use the messages to effectively advocate for change in policy. In this worksheet is an example of the materials we are using to help community members effectively frame their stories for policy makers.

Project: 9 Ways to Grow Healthy Colorado Kids

Organization: Colorado Department of Public Health and Environment — Early Childhood Obesity Prevention Unit

Location of Messaging: Statewide

Speaking With One Voice are nine audience-tested early childhood obesity prevention messages and supporting content to address important healthy lifestyle behaviors found most promising in preventing overweight and obesity before it begins among Colorado’s youngest children. The goal of the initiative is to ensure pregnant women and families with infants and young children hear consistent messages in multiple settings where they spend time and interact with community members that potentially influence health behaviors.

Since 2015, the 9 Ways to Grow Healthy Colorado Kids messages are being used statewide by diverse partner organizations including public health and primary care clinics, WIC Programs, hospitals, early child care homes and centers, recreation centers, libraries and others. No cost messaging materials are available at www.colorado.gov/cdphe/9-ways-grow-healthy-colorado-kids or simply search on One Stop ECOP Shop. Resources include downloadable posters and handouts, provider talking points, newsletter templates, social media guide, messaging video, an electronic form to order materials and more!

The Colorado Department of Public Health and Environment’s Early Childhood Obesity Prevention Unit invites you to join this statewide effort in sharing these messages and supporting rationale and tips in your counseling, education, and community messaging promotion efforts. We maximize messaging when all public health programs, health care providers, early care and education professionals and other partners work together to deliver consistent, accurate and consumer-tested messages. Together, we can make a greater impact!

Project: LAUNCH Together

Organization: Early Milestones Colorado

Location of Messaging: Statewide

LAUNCH Together video: developed to communicate the importance of early childhood mental health and how coordinated, community-based, family-centered prevention strategies (integration of behavioral health into primary care, early childhood mental health consultation in early care and ed programs, enhanced home visitation, screening and assessment, and family strengthening) can improve child and family outcomes.

Project: Kids First

Organization: City of Aspen — Kids First

Location of messaging: Pitkin County

We have used social media and PSA’s to draw attention to this issue. We have also created a page on our website titled “Kids Thrive” and have asked other local service agencies to link to this page. This page continues the message, but also has information about local health and mental health resources and services – http://www.aspenpitkin.com/Departments/Kids-First/Kids-Thrive/. We will use some print and digital advertising to support this message.

 

Collateral Materials (click each to access): 

Focus on What Matters Most

A Strong Foundation Begins Early

A Strong Foundation Begins Early 2

Help Kids Grow Positively

Help Kids Grow Positively 2

We Thrive When Our Kids Thrive

We Thrive When Our Kids Thrive 2

Project: Earlier Is Easier

Organization: Earlier is Easier

Location of Messaging: Denver-Metro Area

 

Earlier Is Easier is a collaborative of 28 Denver-area organizations working collectively to promote the value of interacting with children from birth to age three. Our messaging encourages simple activities related to talking, reading, singing, playing, laughing and writing that parents and caregivers can do each day to foster healthy brain development while also building strong emotional bonds.

We have two websites, that were just redesigned: www.EarlierIsEasier.org and www.Espanol-EIE.org. Both sites include age-based tips and activities, information about the science of building healthy brains, local community resources and more. We also have printed “tip cards” that are distributed on child-friendly plastic rings via our partner organizations, community programs and at a variety of events.

EIE’s websites and tip cards underwent content and language revisions in 2016 to incorporate messaging from the shared message bank. We connected our existing learning messaging in many places to activities and concepts that also foster social emotional health and building positive relationships. Some examples include: promoting serve and return communication; strengthening relationships through shared play and laughter, and encouraging activities that involve meaningful interactions between parent/caregiver and child.

 

Project: Pregnancy-Related Depression & Anxiety Public Awareness Campaign

Organization: Colorado Department of Public CDPHEHealth and Envrionment (CDPHE)

Location of Messaging: Statewide

800X800 MOMSThe building blocks of a healthy pregnancy and birth consist of emotional and mental health as well as physical health care. The benefits of maternal wellness during and after pregnancy include a high quality of life and maternal functioning for mothers, babies being born on time and with healthy weights, strong mother-baby attachment; and healthy, happy and productive families. Good mental health in pregnant women and new mothers also promotes young children’s development, healthy social relationships, and success in school and life!

Pregnancy-related depression and anxiety are the most common complications of pregnancy, affecting about one in seven women nationally. The Colorado Department of Public Health and Environment launched a digital public awareness campaign in October 2016, in partnership with Postpartum Support International, to help women recognize the symptoms and get help.

To learn more about the campaign, check out this webinar featuring key campaign concepts and creative content, as well as resources and best practices to implement the campaign in local communities. Colorado-specific resources for new and expectant mothers are available in the community partner toolkit. Women affected by pregnancy-related depression and anxiety are being encouraged to contact Postpartum Support International Colorado coordinators for free help in both English and Spanish at 1-800-944-4773.

The campaign is being piloted in five communities (Adams, Arapahoe, Douglas, Denver and Larimer counties) and efforts to be expanded in 2017.

Collateral Materials: 

CDPHE Pregnancy-Related Depression and Anxiety Public Awareness Campaign

Colorado Campaign via Postpartum Support International 

Press Release 

Community partner toolkit

Campaign contacts:
•       General campaign information: [email protected], 303-691-7810.
•       Press and media inquiries: [email protected], 303-692-2156.
•       Merritt + Grace: [email protected], 720-278-9860 (Allison Hastey) or 303-435-1139 (Frances Tourtelot).

Project: Social Emotional Messaging Materials Available for Statewide Partners

Organization: Early Childhood Partnership of Adams County

ecpacLocation of messaging: Adams County & Statewide

Through funding from Project LAUNCH, the Early Childhood Partnership of Adams County (ECPAC) worked with key stakeholders, including the Colorado Department of Human Services (CDHS) – Office of Early Childhood, to develop materials to promote social emotional development based on messages in the Shared Message Bank, the Early Learning Developmental Guidelines, and Zero-to-Three.  The intent of these materials is to raise awareness about the importance of social emotional development, provide concrete examples of how caregivers (parents, families, service providers) can support children’s social emotional development, and connect caregivers to key community resources through a “call to action.”  Service providers are trained on delivering the materials as “trusted messengers” to start conversations and not use the materials as a stand alone message.

Because community resources vary, customizable materials are now available through CDHS for each community to individualize.  Early Childhood Councils or other conveners can be responsible for working with their partners to identify their unique “call to action.”

The full toolkit of materials include:

  • Fact Sheet for Early Childhood Professionals about the importance of and understanding of early childhood mental health and social emotional development
  • Parent/Family Materials broken down by age group (0-9 mos; 10-18 mos; 19 mos-3; 3-5; 6-8) in English and Spanish
  • Social Emotional Social Media Content
  • Protective Factors Social Media Content (I think these need some work)
  • 5 Videos on how to best promote Social-Emotional Development for service providers.

Examples can be found below.  For more information contact ECPAC or your local Early Childhood Council.

ECPAC Messaging Tips for Providers

ECPAC Provider Resource

ECPAC Parent Resource

ECPAC General Resource

ECPAC General Resource

Customizable Parent Resource

 

  • 1
  • 2