Project: Speak Up For Kids

Organizations: Clayton Early Learning, Colorado Children’s Campaign, Children’s Hospital Colorado

Location of Messaging: Statewide

We are using community training opportunities to disseminate messaging from the Shared Message Bank and teach diverse audiences about how they can use the messages to effectively advocate for change in policy. In this worksheet is an example of the materials we are using to help community members effectively frame their stories for policy makers.

Project: 9 Ways to Grow Healthy Colorado Kids

Organization: Colorado Department of Public Health and Environment — Early Childhood Obesity Prevention Unit

Location of Messaging: Statewide

Speaking With One Voice are nine audience-tested early childhood obesity prevention messages and supporting content to address important healthy lifestyle behaviors found most promising in preventing overweight and obesity before it begins among Colorado’s youngest children. The goal of the initiative is to ensure pregnant women and families with infants and young children hear consistent messages in multiple settings where they spend time and interact with community members that potentially influence health behaviors.

Since 2015, the 9 Ways to Grow Healthy Colorado Kids messages are being used statewide by diverse partner organizations including public health and primary care clinics, WIC Programs, hospitals, early child care homes and centers, recreation centers, libraries and others. No cost messaging materials are available at www.colorado.gov/cdphe/9-ways-grow-healthy-colorado-kids or simply search on One Stop ECOP Shop. Resources include downloadable posters and handouts, provider talking points, newsletter templates, social media guide, messaging video, an electronic form to order materials and more!

The Colorado Department of Public Health and Environment’s Early Childhood Obesity Prevention Unit invites you to join this statewide effort in sharing these messages and supporting rationale and tips in your counseling, education, and community messaging promotion efforts. We maximize messaging when all public health programs, health care providers, early care and education professionals and other partners work together to deliver consistent, accurate and consumer-tested messages. Together, we can make a greater impact!

Project: LAUNCH Together

Organization: Early Milestones Colorado

Location of Messaging: Statewide

LAUNCH Together video: developed to communicate the importance of early childhood mental health and how coordinated, community-based, family-centered prevention strategies (integration of behavioral health into primary care, early childhood mental health consultation in early care and ed programs, enhanced home visitation, screening and assessment, and family strengthening) can improve child and family outcomes.

Project: Kids First

Organization: City of Aspen — Kids First

Location of messaging: Pitkin County

We have used social media and PSA’s to draw attention to this issue. We have also created a page on our website titled “Kids Thrive” and have asked other local service agencies to link to this page. This page continues the message, but also has information about local health and mental health resources and services – http://www.aspenpitkin.com/Departments/Kids-First/Kids-Thrive/. We will use some print and digital advertising to support this message.

 

Collateral Materials (click each to access): 

Focus on What Matters Most

A Strong Foundation Begins Early

A Strong Foundation Begins Early 2

Help Kids Grow Positively

Help Kids Grow Positively 2

We Thrive When Our Kids Thrive

We Thrive When Our Kids Thrive 2

Project: Earlier Is Easier

Organization: Earlier is Easier

Location of Messaging: Denver-Metro Area

 

Earlier Is Easier is a collaborative of 28 Denver-area organizations working collectively to promote the value of interacting with children from birth to age three. Our messaging encourages simple activities related to talking, reading, singing, playing, laughing and writing that parents and caregivers can do each day to foster healthy brain development while also building strong emotional bonds.

We have two websites, that were just redesigned: www.EarlierIsEasier.org and www.Espanol-EIE.org. Both sites include age-based tips and activities, information about the science of building healthy brains, local community resources and more. We also have printed “tip cards” that are distributed on child-friendly plastic rings via our partner organizations, community programs and at a variety of events.

EIE’s websites and tip cards underwent content and language revisions in 2016 to incorporate messaging from the shared message bank. We connected our existing learning messaging in many places to activities and concepts that also foster social emotional health and building positive relationships. Some examples include: promoting serve and return communication; strengthening relationships through shared play and laughter, and encouraging activities that involve meaningful interactions between parent/caregiver and child.

 

Project: Pregnancy-Related Depression & Anxiety Public Awareness Campaign

Organization: Colorado Department of Public CDPHEHealth and Envrionment (CDPHE)

Location of Messaging: Statewide

800X800 MOMSThe building blocks of a healthy pregnancy and birth consist of emotional and mental health as well as physical health care. The benefits of maternal wellness during and after pregnancy include a high quality of life and maternal functioning for mothers, babies being born on time and with healthy weights, strong mother-baby attachment; and healthy, happy and productive families. Good mental health in pregnant women and new mothers also promotes young children’s development, healthy social relationships, and success in school and life!

Pregnancy-related depression and anxiety are the most common complications of pregnancy, affecting about one in seven women nationally. The Colorado Department of Public Health and Environment launched a digital public awareness campaign in October 2016, in partnership with Postpartum Support International, to help women recognize the symptoms and get help.

To learn more about the campaign, check out this webinar featuring key campaign concepts and creative content, as well as resources and best practices to implement the campaign in local communities. Colorado-specific resources for new and expectant mothers are available in the community partner toolkit. Women affected by pregnancy-related depression and anxiety are being encouraged to contact Postpartum Support International Colorado coordinators for free help in both English and Spanish at 1-800-944-4773.

The campaign is being piloted in five communities (Adams, Arapahoe, Douglas, Denver and Larimer counties) and efforts to be expanded in 2017.

Collateral Materials: 

CDPHE Pregnancy-Related Depression and Anxiety Public Awareness Campaign

Colorado Campaign via Postpartum Support International 

Press Release 

Community partner toolkit

Campaign contacts:
•       General campaign information: [email protected], 303-691-7810.
•       Press and media inquiries: [email protected], 303-692-2156.
•       Merritt + Grace: [email protected], 720-278-9860 (Allison Hastey) or 303-435-1139 (Frances Tourtelot).

Project: Social Emotional Messaging Materials Available for Statewide Partners

Organization: Early Childhood Partnership of Adams County

ecpacLocation of messaging: Adams County & Statewide

Through funding from Project LAUNCH, the Early Childhood Partnership of Adams County (ECPAC) worked with key stakeholders, including the Colorado Department of Human Services (CDHS) – Office of Early Childhood, to develop materials to promote social emotional development based on messages in the Shared Message Bank, the Early Learning Developmental Guidelines, and Zero-to-Three.  The intent of these materials is to raise awareness about the importance of social emotional development, provide concrete examples of how caregivers (parents, families, service providers) can support children’s social emotional development, and connect caregivers to key community resources through a “call to action.”  Service providers are trained on delivering the materials as “trusted messengers” to start conversations and not use the materials as a stand alone message.

Because community resources vary, customizable materials are now available through CDHS for each community to individualize.  Early Childhood Councils or other conveners can be responsible for working with their partners to identify their unique “call to action.”

The full toolkit of materials include:

  • Fact Sheet for Early Childhood Professionals about the importance of and understanding of early childhood mental health and social emotional development
  • Parent/Family Materials broken down by age group (0-9 mos; 10-18 mos; 19 mos-3; 3-5; 6-8) in English and Spanish
  • Social Emotional Social Media Content
  • Protective Factors Social Media Content (I think these need some work)
  • 5 Videos on how to best promote Social-Emotional Development for service providers.

Examples can be found below.  For more information contact ECPAC or your local Early Childhood Council.

ECPAC Messaging Tips for Providers

ECPAC Provider Resource

ECPAC Parent Resource

ECPAC General Resource

ECPAC General Resource

Customizable Parent Resource

 

Project: Family Friendly Workplace Toolkit

Organizations: EPIC/CDPHE/HealthLinks

Location of Messaging: Statewide

The Family-Friendly Workplace Toolkit highlights best practices and the components of a family-friendly workplace. It includes messaging catered to business leaders around the role they play in child development and economic prosperity. Also includes language around how family-friendly business practices promote positive parenting practices.

Collateral:

Family-Friendly Workplace Toolkit

Project: East5ide Unified/BUILD Health Challenge

Organization: The Civic Canopy

east5ide-unified-i-unido-bilingual-logoLocation of messaging: East Denver

East5ide Unified is a project of the national BUILD Health Challenge. It is a community-driven effort to ensure all children in five East Denver neighborhoods are valued, healthy and thriving by leveling the playing field before they start school. (Cole, Clayton, Five Points, Whittier, and Skyland).

Collateral Materials: 

This project incorporates messaging throughout efforts, including template messages for all communications based on the Shared Message Bank, reaching multiple audiences.

 

Project: First 1,000 Days

Organization: Children’s Hospital Colorado

cfcc-childrens_hospital_colorado_logoChildren’s Colorado is aligning with numerous state initiatives and efforts by prioritizing children and families through community partnerships and primary care collaboration. The First 1,000 Days effort has incorporated shared messaging throughout the campaign in all outreach and publications.

 

Collateral Items:

Website Copy:

Print Collateral:

  • Blue panel uses serve and return metaphor
  • All copy reinforces the “Positive Parenting Works” key message