Project: 9 Ways to Grow Healthy Colorado Kids

Organization: Colorado Department of Public Health and Environment — Early Childhood Obesity Prevention Unit

Location of Messaging: Statewide

Speaking With One Voice are nine audience-tested early childhood obesity prevention messages and supporting content to address important healthy lifestyle behaviors found most promising in preventing overweight and obesity before it begins among Colorado’s youngest children. The goal of the initiative is to ensure pregnant women and families with infants and young children hear consistent messages in multiple settings where they spend time and interact with community members that potentially influence health behaviors.

Since 2015, the 9 Ways to Grow Healthy Colorado Kids messages are being used statewide by diverse partner organizations including public health and primary care clinics, WIC Programs, hospitals, early child care homes and centers, recreation centers, libraries and others. No cost messaging materials are available at www.colorado.gov/cdphe/9-ways-grow-healthy-colorado-kids or simply search on One Stop ECOP Shop. Resources include downloadable posters and handouts, provider talking points, newsletter templates, social media guide, messaging video, an electronic form to order materials and more!

The Colorado Department of Public Health and Environment’s Early Childhood Obesity Prevention Unit invites you to join this statewide effort in sharing these messages and supporting rationale and tips in your counseling, education, and community messaging promotion efforts. We maximize messaging when all public health programs, health care providers, early care and education professionals and other partners work together to deliver consistent, accurate and consumer-tested messages. Together, we can make a greater impact!

Project: LAUNCH Together

Organization: Early Milestones Colorado

Location of Messaging: Statewide

LAUNCH Together video: developed to communicate the importance of early childhood mental health and how coordinated, community-based, family-centered prevention strategies (integration of behavioral health into primary care, early childhood mental health consultation in early care and ed programs, enhanced home visitation, screening and assessment, and family strengthening) can improve child and family outcomes.

Project: Kids First

Organization: City of Aspen — Kids First

Location of messaging: Pitkin County

We have used social media and PSA’s to draw attention to this issue. We have also created a page on our website titled “Kids Thrive” and have asked other local service agencies to link to this page. This page continues the message, but also has information about local health and mental health resources and services – http://www.aspenpitkin.com/Departments/Kids-First/Kids-Thrive/. We will use some print and digital advertising to support this message.

 

Collateral Materials (click each to access): 

Focus on What Matters Most

A Strong Foundation Begins Early

A Strong Foundation Begins Early 2

Help Kids Grow Positively

Help Kids Grow Positively 2

We Thrive When Our Kids Thrive

We Thrive When Our Kids Thrive 2

Project: Earlier Is Easier

Organization: Earlier is Easier

Location of Messaging: Denver-Metro Area

 

Earlier Is Easier is a collaborative of 28 Denver-area organizations working collectively to promote the value of interacting with children from birth to age three. Our messaging encourages simple activities related to talking, reading, singing, playing, laughing and writing that parents and caregivers can do each day to foster healthy brain development while also building strong emotional bonds.

We have two websites, that were just redesigned: www.EarlierIsEasier.org and www.Espanol-EIE.org. Both sites include age-based tips and activities, information about the science of building healthy brains, local community resources and more. We also have printed “tip cards” that are distributed on child-friendly plastic rings via our partner organizations, community programs and at a variety of events.

EIE’s websites and tip cards underwent content and language revisions in 2016 to incorporate messaging from the shared message bank. We connected our existing learning messaging in many places to activities and concepts that also foster social emotional health and building positive relationships. Some examples include: promoting serve and return communication; strengthening relationships through shared play and laughter, and encouraging activities that involve meaningful interactions between parent/caregiver and child.

 

Project: Shared Messaging in Adams County

Organization: Early Childhood Partnership of Adams County

ecpacLocation of messaging: Adams County, Colorado

Introduction to the Message Bank completed. Materials for Early Childhood Mental Health are being developed and are planned to be released in March 2017. Training to community cross-domain partners scheduled for April 2017.

Currently no collateral materials available.

Project: East5ide Unified/BUILD Health Challenge

Organization: The Civic Canopy

east5ide-unified-i-unido-bilingual-logoLocation of messaging: East Denver

East5ide Unified is a project of the national BUILD Health Challenge. It is a community-driven effort to ensure all children in five East Denver neighborhoods are valued, healthy and thriving by leveling the playing field before they start school. (Cole, Clayton, Five Points, Whittier, and Skyland).

Collateral Materials: 

This project incorporates messaging throughout efforts, including template messages for all communications based on the Shared Message Bank, reaching multiple audiences.

 

Project: First 1,000 Days

Organization: Children’s Hospital Colorado

cfcc-childrens_hospital_colorado_logoChildren’s Colorado is aligning with numerous state initiatives and efforts by prioritizing children and families through community partnerships and primary care collaboration. The First 1,000 Days effort has incorporated shared messaging throughout the campaign in all outreach and publications.

 

Collateral Items:

Website Copy:

Print Collateral:

  • Blue panel uses serve and return metaphor
  • All copy reinforces the “Positive Parenting Works” key message