Project: 9 Ways to Grow Healthy Colorado Kids

Organization: Colorado Department of Public Health and Environment — Early Childhood Obesity Prevention Unit

Location of Messaging: Statewide

Speaking With One Voice are nine audience-tested early childhood obesity prevention messages and supporting content to address important healthy lifestyle behaviors found most promising in preventing overweight and obesity before it begins among Colorado’s youngest children. The goal of the initiative is to ensure pregnant women and families with infants and young children hear consistent messages in multiple settings where they spend time and interact with community members that potentially influence health behaviors.

Since 2015, the 9 Ways to Grow Healthy Colorado Kids messages are being used statewide by diverse partner organizations including public health and primary care clinics, WIC Programs, hospitals, early child care homes and centers, recreation centers, libraries and others. No cost messaging materials are available at www.colorado.gov/cdphe/9-ways-grow-healthy-colorado-kids or simply search on One Stop ECOP Shop. Resources include downloadable posters and handouts, provider talking points, newsletter templates, social media guide, messaging video, an electronic form to order materials and more!

The Colorado Department of Public Health and Environment’s Early Childhood Obesity Prevention Unit invites you to join this statewide effort in sharing these messages and supporting rationale and tips in your counseling, education, and community messaging promotion efforts. We maximize messaging when all public health programs, health care providers, early care and education professionals and other partners work together to deliver consistent, accurate and consumer-tested messages. Together, we can make a greater impact!

Project: Kids First

Organization: City of Aspen — Kids First

Location of messaging: Pitkin County

We have used social media and PSA’s to draw attention to this issue. We have also created a page on our website titled “Kids Thrive” and have asked other local service agencies to link to this page. This page continues the message, but also has information about local health and mental health resources and services – http://www.aspenpitkin.com/Departments/Kids-First/Kids-Thrive/. We will use some print and digital advertising to support this message.

 

Collateral Materials (click each to access): 

Focus on What Matters Most

A Strong Foundation Begins Early

A Strong Foundation Begins Early 2

Help Kids Grow Positively

Help Kids Grow Positively 2

We Thrive When Our Kids Thrive

We Thrive When Our Kids Thrive 2

Project: Shared Messaging in Adams County

Organization: Early Childhood Partnership of Adams County

ecpacLocation of messaging: Adams County, Colorado

Introduction to the Message Bank completed. Materials for Early Childhood Mental Health are being developed and are planned to be released in March 2017. Training to community cross-domain partners scheduled for April 2017.

Currently no collateral materials available.

Project: East5ide Unified/BUILD Health Challenge

Organization: The Civic Canopy

east5ide-unified-i-unido-bilingual-logoLocation of messaging: East Denver

East5ide Unified is a project of the national BUILD Health Challenge. It is a community-driven effort to ensure all children in five East Denver neighborhoods are valued, healthy and thriving by leveling the playing field before they start school. (Cole, Clayton, Five Points, Whittier, and Skyland).

Collateral Materials: 

This project incorporates messaging throughout efforts, including template messages for all communications based on the Shared Message Bank, reaching multiple audiences.

 

Project: First 1,000 Days

Organization: Children’s Hospital Colorado

cfcc-childrens_hospital_colorado_logoChildren’s Colorado is aligning with numerous state initiatives and efforts by prioritizing children and families through community partnerships and primary care collaboration. The First 1,000 Days effort has incorporated shared messaging throughout the campaign in all outreach and publications.

 

Collateral Items:

Website Copy:

Print Collateral:

  • Blue panel uses serve and return metaphor
  • All copy reinforces the “Positive Parenting Works” key message